
Should My Clinic Run a Black Friday Offer?
Why Black Friday and Cyber Monday can fill a clinic's quiet January and February without feeling pushy: the offers that work, the ones that don't, and a…
By Tor DaviesExpert marketing resources, tools, and inspiration to help grow your practice

Thirty checks to make your homepage work for patients, Google and AI: easy to find, easy to trust and easy to book. In three levels, so you know what to fix first.

Twenty plain-English checks for any condition, treatment, service or blog page on your clinic website: who wrote it, whether it truly helps a patient, whether Google and AI tools can read it and quote it, and whether it leads patients to book.

Six checks you can do on your phone to find out why your clinic website isn't bringing in more patients, with a fix list.

A 20 to 30 minute conversation that gets your clinicians' experience out of their heads and onto your website, where patients and AI can see it.

Ready-to-use emails, social posts and a timeline for a November offer that fills January and February, not a desperate discount.

Why Black Friday and Cyber Monday can fill a clinic's quiet January and February without feeling pushy: the offers that work, the ones that don't, and a…
By Tor Davies
Ready-made June campaign ideas for MSK clinics: football, tennis, golf and men's health, with blog, social, voucher and event ideas. For clinic owners who…
By Tor Davies
A bank of May campaign ideas for physio and osteo clinics: cycling, football, golf, Mental Health Awareness Week and National Walking Month. For clinic owners…
By Tor Davies
Ready-to-launch April campaign ideas for physio and osteo clinics: marathon season, the Masters, the Women's Six Nations, Easter and April awareness days…
By Tor Davies
Practical March campaign ideas for MSK clinics, from Six Nations injury workshops and World Sleep Day content to Mother's Day vouchers, with quick versions…
By Tor Davies
Unlock the secrets of social proofing in therapy. Boost your practice today! Read our practical guide now.
By Tor DaviesMost people get stuck in the weeds—posting on social, fiddling with websites, running the odd ad, writing the occasional blog post—without ever stepping back…
By Tor Davies