Marketing Academy

Expert marketing resources, tools, and inspiration to help grow your practice

Free Tools & Checklists

Checklist
The clinic homepage checklist

Thirty checks to make your homepage work for patients, Google and AI: easy to find, easy to trust and easy to book. In three levels, so you know what to fix first.

Checklist
Is your clinic's content ready for Google and AI?

Twenty plain-English checks for any condition, treatment, service or blog page on your clinic website: who wrote it, whether it truly helps a patient, whether Google and AI tools can read it and quote it, and whether it leads patients to book.

Guide
The ten-minute website check

Six checks you can do on your phone to find out why your clinic website isn't bringing in more patients, with a fix list.

Guide
The clinician interview guide

A 20 to 30 minute conversation that gets your clinicians' experience out of their heads and onto your website, where patients and AI can see it.

Guide
The Black Friday & Cyber Monday campaign pack

Ready-to-use emails, social posts and a timeline for a November offer that fills January and February, not a desperate discount.

In-Depth Guides

Should My Clinic Run a Black Friday Offer?
Guide
Featured
9 min read•Updated 6 November 2026

Should My Clinic Run a Black Friday Offer?

Why Black Friday and Cyber Monday can fill a clinic's quiet January and February without feeling pushy: the offers that work, the ones that don't, and a…

Tor DaviesBy Tor Davies
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June Campaign Ideas for Your Clinic
Guide
18 min read•Updated 1 November 2026

June Campaign Ideas for Your Clinic

Ready-made June campaign ideas for MSK clinics: football, tennis, golf and men's health, with blog, social, voucher and event ideas. For clinic owners who…

Tor DaviesBy Tor Davies
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May Campaign Ideas for Your Clinic
Guide
19 min read•Updated 1 November 2026

May Campaign Ideas for Your Clinic

A bank of May campaign ideas for physio and osteo clinics: cycling, football, golf, Mental Health Awareness Week and National Walking Month. For clinic owners…

Tor DaviesBy Tor Davies
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April Campaign Ideas for Your Clinic
Guide
16 min read•Updated 1 November 2026

April Campaign Ideas for Your Clinic

Ready-to-launch April campaign ideas for physio and osteo clinics: marathon season, the Masters, the Women's Six Nations, Easter and April awareness days…

Tor DaviesBy Tor Davies
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March Campaign Ideas for Your Clinic
Guide
7 min read•Updated 1 November 2026

March Campaign Ideas for Your Clinic

Practical March campaign ideas for MSK clinics, from Six Nations injury workshops and World Sleep Day content to Mother's Day vouchers, with quick versions…

Tor DaviesBy Tor Davies
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Who Cares What People Think: A Practical Guide to Social Proofing for Physical Therapists
Guide
1 min read•Feb 4, 2026

Who Cares What People Think: A Practical Guide to Social Proofing for Physical Therapists

Unlock the secrets of social proofing in therapy. Boost your practice today! Read our practical guide now.

Tor DaviesBy Tor Davies
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Guide
45 min read•Jan 13, 2026

Clinic Marketing 101: A Clear, Connected Plan to Stop Wasting Time and Money

Most people get stuck in the weeds—posting on social, fiddling with websites, running the odd ad, writing the occasional blog post—without ever stepping back…

Tor DaviesBy Tor Davies
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