Marketing Academy

Free marketing resources, guides and articles for physical and manual therapy clinics — from the Co-Kinetic Marketing Academy.

• Clinic Marketing 101: A Clear, Connected Plan to Stop Wasting Time and Money
• Why Good SEO No Longer Means Your Physio Clinic Gets Found
• April Marketing Playbook
• Experienced Clinicians now have a Superpower
• The Author Bio Page That Most Clinic Websites Get Completely Wrong (And Exactly How to Fix Yours)
• Win Visibility Where Patients Actually Search
• November Opportunities: Why Black Friday & Cyber Monday Actually Work for Physical Therapy Clinics
• Clinic Marketing 101: A Clear, Connected Plan to Stop Wasting Time and Money
• How to Structure a Blog Post That Works in 2026
• Your Homepage is Your Most Important Marketing Asset - Here's Why
• The 80/20 of Physiotherapy Website Content
• How Patients Find Physio Clinics in 2026 (And Why Most Practices Can't Afford To Keep Up)
• Six Visibility Mistakes I'm Seeing on Nearly Every Clinic Website
• How AI is Changing Everything for Massage Therapists (And Why I Think You Need to Know About It)
• Should You Write About Every Condition You Treat?
• Why Physical Therapists Might Have the Ultimate Competitive Advantage in an AI World
• The AI Search Shift (And Why Your Clinic Needs To Pay Attention Now)
• The March campaigns your clinic could be running right now
• Why Google's E-E-A-T Rules Matter Even More in 2026 (And It's Not About SEO)
• Why Your 500-Word Blog Posts Are Invisible (And What Actually Works)
• Am I Too Old for This? (And Can I Just Ignore It?) AI Visibility for Established Clinicians
• June Marketing Playbook
• Your May 2026 Marketing Playbook
• AI Search for Clinics: The May 2026 Update
• 100 Patients Are Searching. Your Marketing Reaches 28 of Them.
• FAQ Pages Make Your Clinic 3.4 Times More Visible to AI. Most Clinics Don't Have Them
• Are You Wasting Your Google Ads Budget?
• AI Cannot Recommend Your Clinic If It Cannot Follow the Patient Journey. Most clinic websites make this impossible. Here is why.
• Should I Rebuild My Clinic Website from Scratch for AI Search?
• You're 6.3 Times More Likely to Be Cited by AI If Another Website Mentions Your Clinic. Most Clinic Owners Have Never Thought About It This Way.