Why do I need a reviewer at all?

Sound familiar?

"Why does a second clinician need to reach 50%?" "Can't the author just check their own work?" "I'm a solo practitioner, do I need to recruit someone?" "My second physio won't fill in a form." One answer covers all of these, plus the fastest route through.

What's happening

Every clinical page we publish for you carries two names: the clinician who authored it and the clinician who reviewed it. The reviewer is named on the page as its clinical reviewer, and their identity travels with the page in its machine-readable data too. That is why the content plan unlocks when one active clinician reaches 60% or more (your author) and a different active clinician reaches 50% or more (your reviewer). Once achieved, the unlock is remembered 🔓, and any clinician can then author at any score (the plan stays available while you have at least two active clinicians).

Solo practice? Publishing is handled automatically — you do not need to nominate a separate reviewer 🙂. (The standard plan unlock still works on the two-clinician rule, so if you are genuinely solo, tell us in the chat and we will sort you out.)

Why it works this way

AI search looks for evidence of expertise, and a named clinical reviewer is one of the strongest trust signals it reads. A page that says "reviewed by a second identifiable, credentialled clinician" carries weight that a page checked by nobody simply does not. It is also plain clinical best practice: a second qualified pair of eyes on anything published under your clinic's name.

The 50% bar exists for one reason: the reviewer is only a trust signal if AI can verify who they are. A bare name on a page proves nothing. Halfway complete means the essentials are there: who they are, their registration, what they treat. Thin profile, weak signal.

What to do now

Getting a second clinician to 50% is a much smaller job than getting the first to 60%, and there are tools built for exactly this person.

  1. Open the Clinician Profile page at https://content.co-kinetic.com/my-clinic/clinic-profile and pick your natural second clinician.
  2. Inside their profile, open the "Fill in the gaps" panel under the score. It lists the highest-value unfinished items, biggest points first: that is the shortest route to 50 made visible.
  3. Harvest the cheap points first: choose a type for every qualification in Credentials (2 points each, often forgotten), add professional memberships (up to 6 points), paste LinkedIn, blog and YouTube links (up to 9), add a photo (2), write the short Beyond the clinic note (3).
  4. If they will not sit at a screen, do not make them. In the editor's Downloads panel (under Set-up and tools) there is a profile worksheet (the link downloads a Word document) they can fill in offline and upload back, and two interview guides (experienced, early-career) where a colleague records a 20 to 30 minute conversation with them and we draft the profile from it 🎙️. Most clinicians talk far better than they type.
  5. Already have a CV, a LinkedIn profile or a staff bio page for them? Use the import routes in the same Set-up and tools area: upload the CV, paste its text, import from the bio page URL, or import from LinkedIn. Imports fill empty fields automatically and never overwrite anything already written; clinical suggestions appear as chips the clinician confirms.

The full toolkit is written up in "Is there a faster way to fill in clinician profiles?", including what every download is for.

The question behind the question

"Is this just hoop-jumping?" No: it is clinical best practice, and holding you to it is part of what you are paying us for. The reviewer requirement is the only upfront work the platform asks of your second clinician, ever, and it buys you a credibility signal that a clinic publishing unreviewed AI content simply does not have.

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