Who should generate the content, me or my web developer?

You, or one of your clinicians.

Each article invites a short clinical insight that only a clinician can give. It's optional, but it is a large part of what makes the article yours rather than anyone's, so we strongly recommend it every time. Your developer's part starts after the content exists, not before: they take the finished articles and put them on the site.

Developers build sites. Clinicians make content worth recommending.