What's the best way to work through my content plan?

This is part of the Clinical Content System subscription. If your clinic isn't subscribed yet, you can see what the Clinical Content System includes.

Sound familiar?

"Where should I start?" "Can I cherry-pick the interesting ones?" "Should the clinicians be involved every time?" "How fast should we be publishing?" "Should I wait for a feature that's coming before I begin?" Here is the working rhythm that gets the most out of the plan.

What's happening

Straight through, top to bottom. The item at the top of https://content.co-kinetic.com/my-clinic/plan is the highest-impact next piece for your visibility, because the plan has already done the complicated thinking: what you told us matters most, your team's specialisms, the gaps and strengths of your existing site, what patients search for and ask, and where nearby clinics are being recommended and you are not. Working in order beats cherry-picking, because the order is the point.

Why it works this way

AI visibility is built by depth and consistency, not one-off wins. Your content is organised into topic areas, and each published piece strengthens the area around it, so pieces compound: the third article in a topic area is worth more than the first, because by then AI search can see a clinic that genuinely owns the subject. Cherry-picking scatters that effect; working in order concentrates it.

Publishing is where the value lands, too. A generated piece sitting in the Studio does nothing for your visibility; a published piece does everything. And we reward it: publish your pieces and confirm their live links, and a share of each piece's credits comes back to you as bonus credits. A clinic that publishes everything it creates gets meaningfully more content in each billing period than the headline allowance. We are that keen on consistency, because consistency is the key to the whole game: an extra couple of published articles every month accumulates faster than you would believe, and that accumulation is what builds traction. (Credits are not switched on for accounts yet, so right now nothing is rationing you at all; the full story is in "How much content do I get, and what does each piece cost?")

What to do now

The rhythm, per piece:

1. Start the top item at https://content.co-kinetic.com/my-clinic/plan. Read its card first: every item explains why it is there, naming the evidence behind it.
2. Add the clinical insight when invited. Each piece asks for a short clinical insight early on: how you approach this condition, what your patients actually ask. It takes less than five minutes and it is the single biggest thing that makes the piece unmistakably yours, so have a clinician provide it rather than an admin. A practical habit that works well: batch these, and grab a clinician for fifteen minutes to feed three or four pieces at once.
3. Let it run, then collect. The card shows live progress (the stages run Not started → Waiting for insight → Research in progress → Written → Peer Review → Published). The finished piece appears in the Content Studio at https://content.co-kinetic.com/my-clinic/studio.
4. Publish, then record it. Push the piece to your site with the WordPress plugin or hand it to whoever runs your website, then paste the live page's URL into the plan item and press Mark Published (connected channels record it automatically). This is not admin for its own sake. Recording it is what takes the piece off your plan, and the date it records starts the 12 weeks after which the plan can suggest a refresh, if the piece ever needs one. A published piece we hold no date for stays out of your plan altogether.
5. Then start the next one. Create, publish, record, next: that loop is the whole method.

And around the loop:

• Steer as you go. An item that genuinely does not fit gets "Not relevant": it is removed, similar suggestions are held back for 90 days, and fresh suggestions arrive when the plan next rebuilds.
• Refresh when invited. When enough has changed, the Refresh Content Plan button arms. Press it when it suits you; it never throws away published work, started work or your rejections. It is also the moment your latest settings reach the plan, so press it after you have changed priorities, ranked lists or a profile.
• Don't wait for features that are coming. Work what is ready now; new page types simply join the plan when they land.

The question behind the question

"What if we can only manage a little each month?" Steady beats sporadic. The order matters more than the speed: whatever your pace, each piece you publish is the one the evidence says helps most next. A realistic, kept rhythm, even one piece published properly at a time, compounds; a burst followed by silence does not. Just keep the loop turning.

The next question is usually...

• How much content do I get, and what does each piece cost?
• When does my content plan change or refresh?
• The suggested pages in my content plan aren't relevant to us. How do I change them?
• How is my content plan organised, and how does it decide what goes where?

Still stuck? This usually means...

• Pieces are piling up in the Studio unpublished. That is the most common leak in the whole method: nothing counts until it is live. Make publishing part of the loop, not a someday job.
• Published pieces are still showing on your plan. They come off when the plan next rebuilds, and only once they are recorded as published. Paste the live URL and mark them published.
• Clinicians are the bottleneck on clinical insights. Batch them: fifteen minutes with one clinician feeds three or four pieces. It is the only recurring thing the platform needs a clinician for.
• You are tempted to skip to the interesting items. The order is the strategy. If an item seems wrong rather than just dull, that is what "Not relevant" is for.