What is the Page Inventory?
This is part of the Clinical Content System subscription. If your clinic isn't subscribed yet, you can see what the Clinical Content System includes.
Sound familiar?
"There's a big table of all my website pages. What am I meant to do with it?" "Why has every page been given a score?" "Why does my live page score lower than the article you wrote?" "Where do I start?" The Page Inventory is your whole website, measured, with a clear list of what to fix on each page.
What's happening
The Page Inventory at https://content.co-kinetic.com/my-clinic/page-inventory reads every page on your website and checks each one against what Google and AI tools look for: a named, qualified author, structured data that describes the page, clear answers to patients' questions, a good page description, up-to-date content and more.
At the top: "What We Know About Your Content". A summary of your whole site: how many pages we found and measured, how many rank on Google, average length, how many pages need work, how fresh your content is, your average quality, how many clinical pages name an author, how complete your structured data is, and your AI visibility score. Every figure has a small ⓘ that says exactly what it counts. The same card shows on your Overview and My Plan.
Below it: one row per page. For each page you'll see:
- Score (0 to 100), against the checks for that type of page.
- Grade (A to F) for clinical pages (conditions, treatments and services, blog posts): how well the page shows who wrote it and why to trust them. Pages that don't need an author, like your homepage, don't get a grade.
- Author: the clinician named on the page.
- We wrote → live: for articles we wrote for you, the score as we wrote it next to the score of the page live on your website.
- Words, Published and Updated dates, Rank on Google, and Schema (how much structured data the page has, with anything missing listed when you hover).
- To fix: the things to improve on that page, written as plain actions, with the points each one is worth.
You can filter by page type and sort by what matters most, including To Do First, Most To fix and Biggest Drop After Publishing.
Why it works this way
It shows you where to start. Every page has its own "To fix" list, with points against each fix, so you can put your time where it moves your score most.
It shows what happens when an article goes onto your website. "We wrote → live" compares the article as we wrote it with the page on your site. The most common gap is the structured data not making it onto the page, and that is usually a few minutes' fix. Content Studio shows the same comparison from the article side, with the actions for each piece.
It's honest. Every number says what it counts. A page we couldn't read says "not measured", never zero. Listing, archive and tag pages don't count as pages needing work.
It builds a record. Every measurement is stored, so we can show you how your pages change over time.
It also feeds your content plan. Which pages you have, how they score and which types are missing all shape what your plan recommends next.
What to do now
- Open https://content.co-kinetic.com/my-clinic/page-inventory and look at the summary card.
- Sort by To Do First and work down the list. Hover over "To fix" on a page to see the actions and the points each is worth.
- For articles we wrote, sort by Biggest Drop After Publishing. Where a live page scores lower than we wrote it, the fixes are usually quick, such as adding the structured data to that page.
- Keep working your content plan at https://content.co-kinetic.com/my-clinic/plan, which turns the bigger gaps into new pages and rewrites, in order.
The question behind the question
"Do I have to fix every page myself?" No. Start with the top few on "To Do First" and the quick wins on pages we wrote. Your content plan takes care of the bigger gaps, one topic at a time.
The next question is usually...
- What is my article score, and how is it measured?
- What does my Site Health score mean?
- How is my content plan organised, and how does it decide what goes where?
- Where is my website optimisation brief?
Still stuck? This usually means...
- A page is missing, or one listed no longer exists. The inventory reflects the last measurement of your site and refreshes when your site is re-measured.
- A page says "not measured". We couldn't read that page last time. It's left out of your averages rather than counted as zero.
- A figure has moved and nothing on your site changed. Sometimes we correct how we count, so figures can move between measurements. It doesn't mean your site got worse, and it doesn't mean it got better.
- Schema shows dashes and "0 pages checked". We only count structured data we actually saw on a page, so an older measurement can show no figure rather than a false 100%. It fills in the next time your site is re-measured.
- You want to know more about a page. Hover over its score, grade, schema or "To fix" number. If you still have a question, ask us in the chat with the page address.