What if the clinic down the road signs up to Co-Kinetic as well?

Their content still won't read like yours, because your content isn't made from a template, it's made from your clinic: your clinicians, your caseload, your services, your reviewer's name on every page.

A neighbour using the same system gets articles anchored to their people, not yours. The things that make you recommendable, what your team actually sees and how they work, can't be copied by signing up to the same software.