What happens once my content plan unlocks?

This is part of the Clinical Content System subscription. If your clinic isn't subscribed yet, you can see what the Clinical Content System includes.

Sound familiar?

You have just got one clinician past 60% and a second past 50%, the padlocks have gone 🎉, and you want to know what happens next. Or you are close to the line and want to know what is waiting on the other side. Same answer either way: here is the whole aftermath, screen by screen.

What's happening

The moment your profiles cross the line, your content plan goes live at https://content.co-kinetic.com/my-clinic/plan: a single page listing up to 15 prioritised actions, each one a concrete piece of content chosen to help your AI visibility. It is not a list of ideas; it is an executable to-do list, and most items carry a button that starts the writing for you.

Once earned, the unlock is remembered: score changes never take it away, and any clinician can then author regardless of their score. One practical note: the plan needs at least two active clinicians to stay available. If your team drops below two it pauses, and resumes automatically when a second clinician is added or reactivated.

Why it works this way

The plan was being composed while you worked on the profiles. It is built from the full assessment of your website (every page scored individually), your team's declared expertise, what patients search for and ask, and where AI tools recommend nearby competitors instead of you, so the item at the top is the highest-impact next piece for your clinic specifically. And because your profiles are now complete, everything it generates is written with your clinicians' real expertise and carries their names, so patients can see who stands behind it.

What to do now

Here is what you will actually see, and how to work it.

1. Open the plan at https://content.co-kinetic.com/my-clinic/plan. Its 15 items are numbered in order and grouped under five headings:
   • Your Practice Priorities: the topics you said you want the practice known for.
   • Your top services: the first five on your ranked services list, in your order.
   • Your top conditions: the first five on your ranked conditions list, in your order.
   • Your clinicians' specialisms: what your team treats beyond your top five.
   • Building out your topics: the supporting work that rounds out each topic area. Any clinician whose profile is below 60% gets a profile card at the top, because that is the level needed to author content. Every priority and every top-five service and condition is guaranteed a place, and some items are quick wins: rewrites of your own existing pages that are close to winning on Google or in AI answers.
2. Read the card, then press the button. Every item explains in plain language why it is there, naming the evidence: your priority or ranking, your clinicians, the Google position, the competitor AI tools recommend instead of you. Create actions carry a Create Content button; refresh and improve actions have a "Write it for me" button that works exactly the same way.
3. Add the clinical insight when invited. Early in each piece, the platform asks for a short clinical insight from your team: how you actually approach this condition, what patients ask, what you see in clinic. It takes less than five minutes, and it is one of the biggest things separating your content from the generic AI content other clinics publish, so we strongly recommend a clinician provides it rather than an admin.
4. Watch the card, then collect the piece. Plan cards show live progress (the stages run Not started → Waiting for insight → Research in progress → Written → Peer Review → Published). Finished pieces live in the Content Studio at https://content.co-kinetic.com/my-clinic/studio. From there, push them to your site with the WordPress plugin, or hand them to whoever runs your website. Published items then leave the plan's queue: the plan is a to-do list, not a trophy cabinet.
5. Steer as you go. Any suggestion that does not fit your practice can be marked "Not relevant"; it is removed, similar suggestions are held back for 90 days, and fresh suggestions arrive when the plan next rebuilds.
6. Don't worry about rationing 🚀. Generation is currently unrestricted while we finish the credits side of the system, so ignore any credit figures you see and keep moving.

The question behind the question

"So now the real work starts?" Actually no: the profiles were the heavy lift, and you have just finished it. From here the platform does the research and the writing; your part is a five-minute clinical insight per piece and getting the finished pages onto your site. Steady beats sporadic, and every published piece compounds the ones before it.

The next question is usually...

• How is my content plan organised, and how does it decide what goes where?
• What's the best way to work through my content plan?
• What is my article score, and how is it measured?
• When does my content plan change or refresh?

Still stuck? This usually means...

• The padlocks are still showing. The unlock needs one active clinician at 60%+ and a different active clinician at 50%+. "Why can't I generate content yet?" walks through closing the gap.
• You pressed a create button and nothing happened. That is a fault, not a setting: "The Write it for me button isn't working" tells you exactly what to send us.
• You are unsure who should provide the clinical insight. A clinician, always. It is the five minutes that makes the piece unmistakably yours, and batching three or four pieces per sitting works well.