Refresher on Setting up a Social Media Campaign in Co-Kinetic
Setting Up a Content Marketing Campaign
1. Overview of Campaign Setup 0:02
- Introduction to setting up a content marketing campaign.
- Focus on the back pain campaign as an example.
2. Accessing Campaign Information 0:13
- All campaign information is available in one place.
Files related to the campaign are on the right side:
- Patient leaflets (view and share links).
- PDF guide for campaign resources.
- Downloadable blog posts and emails.
- Custom GPT for content creation.
3. Setting Up Social Media Posts 0:48
- Ensure branding is set up and social networks are connected (profile section).
- Toggle on the networks you want to post to.
4. Editing Social Media Posts 1:21
- Edit each post based on the selected call to action (CTA).
Choose from six CTAs:
- Top four are value-based (link to resources).
- Last two are promotional (email collection page, book a discovery call).
Recommended ratio: 9 value posts to 1 promotional post.
5. Using AI for Content Creation 2:11
- After selecting a CTA, use AI to rewrite the content for that CTA.
- Edit the AI-generated content as needed.
6. Handling Dingbat Posts 3:46
- For posts with 'dingbat' in the title, use suggested text instead of AI.
- Option to copy text to all connected networks.
7. Activating Posts 4:25
- Ensure all desired posts are activated (green dots).
- Go to campaign scheduler to set post frequency.
8. Activating the Campaign 4:36
- Activate the campaign and let it run.
- Check connections if issues arise (cookies may need refreshing).
9. Utilizing Success and Sign Up Pages 5:15
- Use success and sign up pages for external promotions (e.g., Facebook ads).
10. Monitoring Campaign Progress 5:44
- View calendar for scheduled and past posts.
- Use list view for active and past campaigns.
11. Conclusion 6:15
- Encourage viewers to watch a more detailed video for comprehensive guidance.
Link to Loom
https://loom.com/share/d909ac63d56e472fb7ad5c798d51c5cf
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