How to Create a Prize Draw Campaign

Creating a Prize Draw Campaign on Co-Kinetic

1. Sign In to Co-Kinetic

Let's get started by signing in to your Co-Kinetic account. Once you're in, head over to the 'Content' section where you can find everything you need to create your campaign.

Once you're signed in, navigate to the 'Prize Draw Campaign' under 'Business Campaigns'. This is where all the magic begins!

2. Access the Prize Draw Marketing Toolkit

Now, let’s dive into the 'Prize Draw Marketing Toolkit'. It’s your complete guide to crafting a successful campaign.

If you don’t immediately spot the prize draw option, simply click on 'Business Campaigns' to reveal all available campaigns. You’ll find a wealth of resources here to help you succeed.

3. Set Up Your Prize Draw

Next, we’re going to set up your prize draw. Click on 'Revenue Hub' on the left-hand side to get started.

From there, select 'Promotions' and then click 'Manage' under 'Prize Draws'. To kick off your campaign, click 'New Prize Draw'.

4. Fill Out Prize Draw Details

It’s time to add some details about your prize draw.

Enter a catchy promotional name for internal use, and a public promotion name that will catch the eye. Don’t forget to add a shop description and voucher description. You can upload a promotion image from the toolkit or create one using Canva.

5. Set Voucher and Prize Details

Let’s give your prize draw some substance by setting the voucher and prize details.

Choose a voucher template for your winner and specify the prize value along with redemption details, like the validity period. Feel free to add any additional promotion details and runner-up prize information if you like.

6. Add Contacts (Optional)

If you have participants ready to enter, you can add them manually.

This step is optional, but you can easily add contacts who have agreed to join the prize draw.

7. Build Your Sign-Up Page

Now, let’s create an inviting sign-up page to draw in participants.

Customise the hero section with a catchy headline and engaging description. Add a call-to-action button, legal notes, and a form for participants to fill out with the necessary fields.

8. Customize Additional Sections

Want to make your page even more appealing? Add some extra sections!

You can include sections for key benefits, runner-up prizes, and any additional information. Feel free to adjust the order of sections to suit your style.

9. Set Global Page Settings

It’s important to ensure your page looks cohesive and on-brand.

Select brand colours for your page elements and make sure your call-to-action button stands out with a bold colour.

10. Create a Success Page

Let’s make sure participants feel appreciated after signing up.

Design a cheerful thank you page that participants will see after they sign up. It’s a lovely way to end their sign-up experience.

11. Preview and Save Your Page

Before going live, make sure everything looks perfect.

Preview your landing page and adjust any details as needed. Once you're happy with it, don’t forget to save your changes.

12. Set Up Emails

Keep your participants informed with timely emails.

Customise the confirmation email for new sign-ups. Edit the winner and runner-up emails to include prize details.

13. Schedule Campaign Timing

Timing is everything! Let’s get your campaign schedule set up.

Decide on the start and end dates for your prize draw. Schedule when emails will be sent out to participants.

14. Activate Your Campaign

It’s almost time to go live!

Simply click the toggle to activate your campaign. You’re nearly there!

15. Monitor Results

Keep an eye on how your campaign is doing.

Check the results page to see participant entries and redemption statuses. This will help you understand how well your campaign is performing.

16. Review the Complete Guide

For even more insights, refer back to the complete guide.

In the content section, you'll find a comprehensive guide to promoting your campaign. Dive in for more tips and tricks!

Link to Loom

For a more detailed walkthrough, check out this video tutorial. It’s packed with helpful information to guide you through every step.

Good luck with your prize draw campaign, and enjoy the process of engaging with your audience!