How is the Co-Kinetic AI visibility check different from other AI scores?

Sound familiar?

"I've had an email saying my AI score is 23." "Another company says AI can't find us." "Why does your score not match theirs?" Lots of companies now offer an AI visibility score, and they don't all measure the same thing.

What's happening

Most AI visibility checks ask an AI tool a handful of one-off questions and count how often your name comes up. Many ask about your clinic by name: "What do you know about Physio K in Bondi Junction?" That tells you whether the AI has heard of you. It doesn't tell you whether it would send a patient who has never heard of you.

Ours works the way a patient does. We don't ask about your clinic by name. We play out four real patient conversations, each going from "what could this be?" through to "who should I see near me?", in your town. We ask them on ChatGPT, Claude, Perplexity and Google, which gives 64 answers. Then we record whether you're named, where, and which clinics are named instead.

The four patient problems come from your own website: the conditions you say you treat, including your specialties. So the check measures the patients you actually want.

Why it works this way

Patients rarely start with "find me a physio". They start with "my heel hurts, what could it be?", and they keep asking. Published research backs this up:

• Working out what's causing a symptom is one of the most common reasons people use AI for health questions, more common than deciding whether to see a doctor.
• When people use AI to get care, the most common request is finding a clinic or specialist nearby.

That last step, "who should I see near me?", is the moment AI sends a patient to a clinic. It's the step we weight most heavily.

We also check your website, because that is what AI tools read when they decide what to say about you. And because AI answers change from one run to the next, we never judge you on a single answer. Your results are read over several measurements.

What to do now

If you've been sent an AI score by another company, ask them three questions:

1. Did you ask about my clinic by name, or ask the questions a patient would ask?
2. Did you ask one-off questions, or follow a patient's conversation through to "who should I see near me?"?
3. How many times did you ask, and on which AI tools?

Many free AI scores are produced by tools sold to marketing agencies to start a sales conversation. Different tools ask different questions in different ways, so their scores can't be compared with each other, or with ours.

The question behind the question

"Which score should I believe?" The one that measures what matters to your clinic: whether AI recommends you to a patient who has never heard of you, for the conditions you treat, in your area. That's what ours is built to measure.

The next question is usually...

• What does my AI Visibility score actually mean?
• What are topic areas (pillars and clusters), and why does my plan build them?

Still stuck? This usually means...

• The other score is much higher or lower than ours. That's expected. It's measuring something different, usually with fewer questions, often about your name, on a single run.
• You'd like to see your own result. Our free AI visibility check runs the same patient conversations for your clinic.