How does the content plan decide what to create?

This is part of the Clinical Content System subscription. If your clinic isn't subscribed yet, you can see what the Clinical Content System includes.

The plan already knows everything on your site, and it builds the job out of what you have told us matters.

Your practice priorities come first, then the first five on your ranked services list, then the first five on your ranked conditions list, then your clinicians' specialisms. Every priority and every top-five service and condition gets a place before anything else. Your clinicians decide the order within each of those: a starred clinician counts most, and the more of your team who share a specialism, the stronger it counts.

Where you are missing a page that matters, the plan creates one. Where one of your existing pages already covers the topic, it rewrites that page at the same address, so you keep the value it has already earned. Some of those rewrites are your biggest quick wins, such as a page already on page one or two of Google, a page that is slipping, or one on a topic where AI tools recommend a nearby competitor instead of you. Pages already in Google's top three, or already cited by AI tools, are left alone.

Pieces we write for you leave your plan once published. They come back for a refresh no sooner than 12 weeks later, or sooner if the clinical evidence behind them changes.

You do not need to work out which pages to keep or what to write next. The plan has already done it, and every item tells you exactly why it is there. If a suggested item does not fit your practice, mark it "Not relevant" and it is removed, with similar suggestions held back for 90 days.