How do the campaign sign-up and success pages work?

Sound familiar?

You have heard that every campaign comes with its own sign-up page, but you are not sure what your visitors actually see, where the page lives, or what happens after someone signs up. Or you shared your link a while ago and want to know where those people went. Good news: every Co-Kinetic educational campaign comes with a hosted Sign-Up Page and a Success Page, already built, already branded as your clinic. You do not need a landing page builder or any other software. You just share a link 🚀.

What's happening

The sign-up page collects a visitor's name and email in exchange for the campaign's patient leaflets. The moment they sign up, they are taken to the success page, which hands them every leaflet in the campaign in one place, each branded with your clinic's details. The person is saved automatically into your Audience as a new contact, and if the campaign has a follow-up workflow set, they are enrolled into it straight away. Immediate value for them, a new contact for you.

Finding your links

Open the content library (the Content page).
In the Content Type filter, tick Education Campaign to see all the campaigns.
Open the campaign that matches what you are promoting, for example a running-injuries campaign for a marathon-season blog post.
Go to the campaign's Scheduler tab. There you will find two web addresses: the Sign-up page URL and the Success page URL.

The sign-up page link is the one you share. It is unique to you, so everyone who signs up through it lands in your account, and the page carries your logo and contact details from your branding settings automatically.

[SCREENSHOT TO CAPTURE: a campaign's Scheduler tab showing the Sign-up page URL and Success page URL]

What the visitor sees

They land on your branded sign-up page and enter their first name and email.
They choose what they want to hear about, using two tick boxes: one for helpful advice and health resources, and one for news, offers and promotions.
They press the sign-up button and go straight to the success page, which lists all the campaign's patient leaflets, ready to view and share.

Those two tick boxes are real choices, and they are recorded exactly as ticked 📋. On the person's contact record, the advice box sets their "💡 Health Tips & Advice" preference, and the news and offers box sets both "📰 Clinic News & Updates" and "🎁 Personal Offers, Vouchers & Birthday Gifts". Someone who leaves a box unticked is not subscribed to that kind of email. They still get the campaign leaflets either way, because that is what they came for.

[SCREENSHOT TO CAPTURE: an example sign-up page with the two opt-in tick boxes, and the success page with clinic branding]

What happens behind the scenes

The person appears in your Audience straight away, with the campaign recorded in their Campaign History.
If they were already in your contacts, their existing record is used. No duplicates, and signing up again works cleanly.
If the campaign's Autoresponder Email is active, they also receive the automatic thank-you email delivering the resource pack.
If the campaign has a Next Workflow set, they are enrolled into that email workflow. This happens whenever a Next Workflow is chosen, whether or not the autoresponder is switched on.
Any Post-capture rules on the campaign route them onward too, into an email workflow, a prize draw or a date-based event.

Why it works this way

A sign-up page that trades expert leaflets for an email address is the fairest exchange in marketing: the visitor gets genuinely useful clinical guidance the moment they ask for it, and you get a contact who has just told you exactly what they care about. Recording their tick-box choices properly matters too. Consent captured honestly at the door means every email you send afterwards is one they asked for, which is better for your open rates and your GDPR position in the same stroke 🤝.

What to do now

Open a campaign in Content, go to its Scheduler tab and copy the Sign-up page URL.
Share it where it fits the campaign: the matching blog post or treatment page on your website, your social posts, paid ads, or as a QR code on a poster in your clinic.
Set up the follow-up before the sign-ups arrive: activate the campaign's autoresponder and choose a Next Workflow in the campaign's Email step, so every sign-up gets a welcome and keeps hearing from you.
Test it yourself: sign up through your own page with your own email, try the tick boxes, and check your new contact record in Audience shows the preferences you chose.

The question behind the question

"Is this the same as my email collection form?" No, and it is worth knowing the difference. The campaign sign-up page is a full hosted page, tied to one campaign, with its leaflets as the offer and its own opt-in tick boxes. The email collection form is a small widget you place on your own website to collect leads anywhere, any time, without a specific campaign attached. They are separate tools doing separate jobs, and most clinics use both.

The next question is usually...

How do the emails inside a campaign work?
How do I create a nurture email workflow?
How do I create an email collection form and add it to my website?
How do I use QR codes and short links?
How do I share my campaign resources?

Still stuck? This usually means...

You saw "Failed to subscribe. Please try again" in the past. That was a fault on our side, now fixed. Sign-ups were still being captured even when the message appeared, so check your Audience: the people you thought you lost are probably there.
Sign-ups are arriving but not getting emails. Check the campaign's autoresponder is active and a Next Workflow is set in the campaign's Email step. Also open the person's record in Audience: if they left the tick boxes empty, they have chosen not to receive those emails.
The page doesn't show your clinic's branding. Your branding settings have not been completed yet. Set your logo and contact details in your profile and every campaign's pages update automatically.