How do I push a topic up my content plan?

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Sound familiar?

"We really want to be known for running injuries and it's halfway down the plan." "Can I just drag things into a different order?" "How do I get a topic onto the plan that isn't there at all?" There is no drag-to-reorder, and that is deliberate, but there are three levers that move a topic up. Here they are, strongest first, with exactly where to pull each one.

What's happening

Your plan is built from what you have told us, in order: your practice priorities, then your top five ranked services, then your top five ranked conditions, then your clinicians' specialisms. Your clinicians decide the order within each of those.

So you cannot drag an item up the list, but you can change the thing the list is built from. Three levers do that.

Lever 1: make it a practice priority. The strongest lever there is, because priorities come before everything else. Your practice can declare up to three, and all three count equally. Declaring one gets the topic properly researched for your practice, activates the matching topic area, and guarantees it a place in the plan. Priorities live in the Practice Priority Topics section of your Clinic Profile page at https://content.co-kinetic.com/my-clinic/clinic-profile. Save, then press Confirm and start research. A confirmed topic locks for 90 days while its research is built. Full mechanics: "What do practice priorities actually do?"

Lever 2: move it into your top five. Your top five ranked services come next, then your top five ranked conditions, and every one of them is guaranteed a place in the plan. Services come before conditions, so if a topic is genuinely a service you offer, ranking it as a service is the stronger move. Both lists are on the clinic profile page.

Lever 3: strengthen the clinician evidence. Your clinicians decide the order within each part of the plan, and there are two separate controls. Starring a clinician in the Your Team panel lifts everything that person treats, and it is the strongest clinician signal there is. Inside their profile, the emphasis control on each item does the finer work: Boost lifts that item, Normal leaves it as a listed item, and Set aside stops it counting. For the one or two things a clinician is most known for, set the item to Boost and mark it Primary. And the more of your clinicians who share a specialism, the more strongly it counts, so a topic three of your physios genuinely treat carries real weight. Have the clinician who carries the topic add it to their profile as a condition they treat, a treatment or technique, or a patient group, and fill in the short depth detail while they are there. "What are niches and primary niches, and how do they shape my plan?" covers this in full.

Why it works this way

All three levers work by adding real evidence, not by overriding it. That is what keeps the plan honest: a topic rises because your practice has committed to it, or because your team genuinely carries the expertise, which is exactly what AI search will check once the content is published.

These levers move a topic substantially, and pulling more than one moves it further. What none of them does is put one subject everywhere: no topic can take more than three places in the plan, so the rest of your strategy keeps its room.

What to do now

  1. Decide which lever fits. Practice-level ambition, "we want to be known for this": Lever 1. Something you offer and sell: Lever 2. Expertise one person genuinely carries: Lever 3. They stack, so for a topic you really care about, pull all three.
  2. Lever 1: Practice Priority Topics on https://content.co-kinetic.com/my-clinic/clinic-profile, add to a free slot, save, then Confirm and start research.
  3. Lever 2: on the same page, move the topic into the first five of your ranked services, or your ranked conditions if it is not a service you sell.
  4. Lever 3: open the clinician's profile, add the topic to the relevant section and fill in the depth detail. Set it to Boost if it is genuinely one of the things that clinician is known for, and mark it Primary if it is central to them. Consider starring that clinician if their whole caseload is what you want built first.
  5. Then let the plan rebuild. A change to your Practice Priorities or your top five services or conditions rebuilds the plan by itself about an hour after your last change (at most once a day). For any other change, the plan shows it is due a refresh and the Refresh Content Plan button on https://content.co-kinetic.com/my-clinic/plan rebuilds it around the new evidence.

The question behind the question

"So I can't just have it my way?" You can have it your way three times over: your priorities come first, your rankings come next, and anything you mark "Not relevant" is removed and similar suggestions held back for 90 days. What you cannot do is make the evidence say something it does not, and that is the difference between a visibility plan and a wish list.

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