How do I invite my developer to the optimisation brief?

Sound familiar?

"My web person looks after all this, can I just send it to them?" "How do I share the technical recommendations with my developer?" "I forwarded a screenshot of the brief, is there a better way?" "Did my developer ever actually look at the brief?" There is a built-in invite for exactly this, and it also tells you whether they have opened it.

What's happening

You do not need to copy anything or forward screenshots. The optimisation brief page has an "Invite your developer" feature:

  1. Go to your Overview page at https://content.co-kinetic.com/my-clinic/overview and open the section "Getting your website AI-search ready".
  2. Click "View your personalised website optimisation brief" (it opens in a new tab).
  3. Find "Invite your developer".
  4. Enter their name and email address and send the invite. They receive a link straight to your practice's brief šŸ“Ø.

Once they are invited, you can also see whether and when your developer opened the brief. So you always know if it has actually been looked at, or is still sitting unopened in an inbox.

One boundary worth knowing: the invite gives your developer the website optimisation brief only. They cannot see or touch anything else ā€” not your content plan, not your profiles, not your generated content. The only way to give someone access to the content system itself is the administrator route (see "How do I give someone administrator access?").

The Invite a developer dialog: first name and email, what the link does and does not open, and the invited list showing when the brief was opened

Why it works this way

The brief is personalised to your site, and parts of it are genuinely technical: schema, site-wide settings, page structure. Those recommendations land best with the person who actually maintains your website. Sending the live brief (rather than a copy) means your developer always sees the current version, with all three tabs: Co-Kinetic Pages set-up, Site-wide optimisation and Marketing optimisation.

The opened indicator exists because "I sent it to my web person" is where these things usually stall šŸ™‚. If the brief has never been opened, you know to chase; if it was opened last Tuesday, you know the ball is in their court.

What to do now

  1. Open the brief from https://content.co-kinetic.com/my-clinic/overview.
  2. Use "Invite your developer": name, email, send.
  3. Check back after a few days: the brief page shows whether and when they opened it.
  4. Ask them to start with the Co-Kinetic Pages set-up tab (including installing the WordPress plugin if you are on WordPress, see "Where do I download the WordPress plugin?"), then work through the site-wide items as time allows.

The question behind the question

"Should I just invite my developer as an administrator instead?" We'd recommend not. Everything your developer needs is on the optimisation brief ā€” that is exactly what it is for. The reason we keep the content system for your clinical team is that content creation asks for clinical insights at the moment you create each piece. Those insights are what make your content unique and give it real depth, and they have to come from a clinician's perspective ā€” a non-clinician clicking the same buttons produces flatter, more generic content. Brief for the developer, content for the clinicians āœ….

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