For Prospects: the Questions a Clinic Asks Before It Buys

Written 2 October 2026 by Agent 11.1, from Agent 19's audit of the CCS page and Agent 14's CCS page copy v3 (1 October 2026). Where this and 09-current-facts.md disagree, 09 wins. Agent 14 owns the claims in the proof points section; any new claim comes from Agent 14 with its source.

This briefing answers the questions a clinic asks on the website before it has bought anything. It is written for prospects. Nothing here is a support answer for an existing customer.

The three ways in

Free AI visibility check Website & AI Visibility Review The Clinical Content System
Price Free £599, one payment, VAT included £599 every four weeks, VAT included
What it is Your clinic tested against the questions your patients ask, on four AI tools A full assessment of your whole website and your AI visibility, written up for your clinic as a designed report of around 30 pages The full assessment, an ordered content plan, the content written from the clinical evidence base under your clinicians' names and published, all kept current
What you get Your score, how often you were named, one real AI conversation, and who was named instead Every AI answer word for word, who AI sends patients to instead, a checked diagnosis of your site and your team, a do-it-yourself list, a list for your web person, and a plain-English explanation of how AI chooses Everything in the review, then the work done for you: six to ten pieces of content every four weeks (30 credits), your dashboard, your plan, and page tracking
Time from you One minute None, we send it About an hour every four weeks, in return for six to ten pieces of content

How they connect. The free check shows a clinic what AI is saying about it today. The review is the full picture of the whole website, with practical lists of what to fix. The Clinical Content System does the work, every four weeks.

The £99 first period. A clinic that buys the review and subscribes within 30 days of it pays £99 for its first four-week period of the Clinical Content System instead of £599, with the full 30 credits. After that it is £599 every four weeks. There is no setup fee and no contract.

What the review includes, in more detail.

The questions behind the assessment (the 64)

We ask four of the most commonly used AI tools (ChatGPT, Claude, Perplexity and Google's AI answers) 64 questions built from the clinic's own website: four patient problems the clinic actually treats, four questions about each, asked on each of the four tools. Four problems, four questions, four tools: 64.

We record every answer word for word, note whether the clinic was named, and note who was named instead. Then we read the whole site the way an AI reads it: every page, every clinician profile, whether the clinicians' qualifications and registrations are visible, which pages are doing work and which are holding the clinic back, and whether AI crawlers are allowed in at all.

Plain answers to three common questions

Why these four AI tools? Because they are the ones patients actually use when they ask for health advice and for a clinic near them: ChatGPT, Google's AI answers, Perplexity and Claude. Testing on the tools patients use is the only test that tells a clinic what its patients are being told.

What does "named" mean? A clinic is named when an AI tool, answering a patient's question, recommends that clinic by name as somewhere to go. That is different from being cited, which is when the AI uses a page from the clinic's website as a source for its answer without necessarily recommending the clinic. Being named is the one that sends patients through the door.

What is a crawler? A crawler is the program an AI company uses to read websites. If a clinic's website blocks it, the AI tool cannot read the clinic's pages, so it cannot recommend the clinic from them however good they are. It is one of the fastest fixes there is: when a crawler is blocked, it is usually a setting the clinic's web person can change, and the assessment says exactly which crawlers are blocked.

How quickly results show

It varies, and anyone who gives a date is guessing. Some high-impact fixes show in the AI answers within weeks, particularly where a crawler was blocked or a clinician had no profile. Building the depth that gets a clinic named consistently for the conditions it cares about takes months, and it compounds: each piece makes the next one count for more. The dashboard shows what has moved, so nothing is taken on trust. Never promise a ranking, a citation, a number of patients or a date.

Time it takes

The first time through takes a few weeks, mostly because the clinicians complete their profiles, and there are tools to make that quick. After that it runs in the background and asks for about an hour every four weeks: for each piece, a clinician answers one structured question with their clinical insight, then reads, amends and approves the finished piece.

If a clinic stops

No contract. The subscription bills every four weeks and can be stopped any time; the clinic keeps the credits it has paid for until the end of that period, and it does not renew. The content it has published stays on its own website, and from then on it is static, with no connection to the Clinical Content System. The clinic loses all access to the Clinical Content System: the assessment, the content plan and the page inventory. Full wording, including clinics on Co-Kinetic Sites, is in 09-current-facts.md.

Co-Kinetic Sites

Co-Kinetic Sites, our own web builder, is launching now. Co-Kinetic's own prototype site runs on it and a couple of pilot clinics go first. There are no clinic sites on it to show yet: never say or imply there are.

Not yet available (say so plainly)

Proof points, with their sources

Use only these, worded as here. Agent 14 owns this list.