Current Facts — Commercial & Positioning Addendum

Companion to briefings 00–10. Those describe how the product works; this records the current commercial facts and positioning decisions they deliberately don't cover. Where this document and any other briefing disagree, THIS document wins. Keep this one ruthlessly current — it is the single place new facts land. Last updated: 19 August 2026 (Agent 11, from the change feed).

Current feature-status facts (check here first — these change)

• Credits are NOT yet switched on for live customer accounts (as of 19 Aug 2026). Live customers are on unrestricted generation via overrides; usage is tracked manually and will be backdated fairly when credits go live. Customers may see odd credit figures in the interface — the support answer is: "ignore the credit figures for now; you're unrestricted." Never describe credit mechanics as live billing. (The credit spec below remains the design that WILL apply.)
• Location-specific service pages are NOT a current feature — a different page type releasing September 2026. Customers seeing the "add location-specific service pages" suggestion under local search visibility should hear: different page type, coming in September, nothing to prepare.
• The content unlock gate (current rule, since 13 Aug 2026): the content plan unlocks when ONE active clinician reaches 60%+ profile completeness (the author) AND a DIFFERENT active clinician reaches 50%+ (the reviewer). It was previously two at 60%. Unlock is sticky once achieved, and once unlocked, any clinician can author at any score.
• Profile scoring was recalibrated in August 2026 (live, with an in-app note): points moved toward what makes a clinician distinctive — condition/technique depth questions, patient groups, "Beyond the clinic", qualification types. Nobody loses author or reviewer status from the rescore.

Product names

• Clinical Content System (CCS) — the AI visibility and content platform (this is what "CCS" always means).
• Co-Kinetic platform — the separate SaaS marketing toolkit (campaigns, email, social, patient resources).
• A Co-Kinetic web builder is in final build phases; it will receive CCS content automatically. Not yet launched — never promise dates.

Pricing (confirmed 27 July 2026)

• CCS: £499 + VAT per month. No contract; cancel any time. Always quote plus VAT — never imply VAT-inclusive (most clinics cannot reclaim VAT).
• The first month is front-loaded: full AI Visibility Assessment of the entire website, the personalised 15-action content plan, the website optimisation guide, and the monthly content allowance.
• The Co-Kinetic SaaS platform is a separate, lower-cost subscription (accessible entry point for smaller clinics).
• A promotional discount on CCS may run from time to time; the standing price remains £499 + VAT and any discount is stated as an exception to it.

The content allowance and credits (spec of 23 July 2026)

• Subscription includes 30 content credits per month — in practice around six substantial pieces, up to nine depending on the mix (different page types cost different credits because the work genuinely differs).
• Paid/allowance credits never expire. A quiet month is not a wasted month.
• Publishing earns credits back at one third of a piece's cost (e.g. a 6-credit condition page earns 2 back once its live URL is confirmed and verified). A clinic that publishes everything it creates gets up to ~50% more effective monthly output than the headline allowance.
• Earned credits (unlike paid ones) do expire — normally described simply as "publish regularly to keep the bonus flowing."
• Running out is gentle: a friendly heads-up, not a wall; credits renew on the billing date; top-up packs are planned.
• Never state internal credit-system mechanics beyond the above.

The free check vs the full assessment (positioning during Agent-5 hardening)

Describe the free offer exactly as the website does: a light AI visibility check — live tests against real patient queries across ChatGPT, Google AI Overviews, Perplexity and Claude, a benchmark against local competitors, and the three most impactful first steps, with results by email. It is not the full assessment (which scores every page of the site individually against the 71-criterion checklist and produces the complete plan). Never promise the free check delivers the full assessment's depth.

Numbers that are frequently misquoted (correct values)

• Quality checklist: 71 criteria (state the count only, never the criteria).
• Research pipeline: up to 12 research steps, producing as much as 14,000 words of source material for a single article (never list the steps).
• Site scoring: pages score 0–100; the clinic's site health score is a percentage across four categories (technical foundations, local trust signals, professional credibility, content & discovery). The old "110-point / 6-category" model is obsolete — never use it.
• Heritage: 27 years serving MSK professionals (since July 1999); 25 years / 100 issues publishing the peer-reviewed Co-Kinetic Journal (1999–2024, formerly sportEX Medicine). Use the right figure for the right claim.

Standing answer boundaries (unchanged, restated for grounding)

• No fabrication, ever: no invented statistics, citations, customer results, or features.
• Statistics used in marketing carry a named source and date (see the July 2026 AI Visibility Research Brief; its Part 2 verification table is binding).
• No customer names in outward-facing answers.
• Internal mechanics: counts not criteria, multiplier names not values, steps-count not the step list.
• Proof claims: real clinics in the UK and Australia have run the full loop end to end; first webinar drew 350+ sign-ups; customer score histories will be published as they accrue — never invented in the meantime.