How long until I see results?
Content is ready within 3 days of onboarding. If you publish consistently — even just one or two pieces a month — you should see meaningful improvements in AI citation scores within 90 days. The more you publish, the faster it compounds.
How is this different from SEO?
Traditional SEO is about ranking in Google's blue links. AI visibility is about being cited as the answer when someone asks ChatGPT, Perplexity, or Google AI Overviews a question. They require different signals, different content structures, and different optimisation approaches. Both matter — but AI search is the faster-growing channel, and most clinics have done nothing about it yet.
Do I need a developer?
No. If you can update a blog post, you can do this. You copy the article text onto your site and paste the schema markup into the schema field. That's it. No technical knowledge required.
Can I choose the topics?
Your content is strategically guided — every article is chosen based on where your clinic has the biggest visibility gaps and where you'll see the fastest impact. Rather than guessing what to write, you get a prioritised roadmap built from a full analysis of your website, your competitors, and the questions patients are actually asking AI. If you want to build content around a specific condition cluster or service area, flag it and we'll factor it in. The ability to go fully off-piste is coming — but for now, the system is deliberately focused on getting you results as quickly as possible.
What if I already have content on my website?
Even better. Updating and improving existing content is often faster to rank and get cited than publishing from scratch — and it's one of the first things we look for. Your full website inventory identifies every page that already exists, flags which ones have the biggest improvement potential, and prioritises them as high-impact fixes. You don't need to start from zero.
How much content do I get each month?
Every month you receive 6,000 words of AI-optimised content — typically four substantial articles of around 1,200–1,500 words each. That's your guaranteed baseline. But here's where it gets interesting: publish each article and share the URL with us, and we write you a matching article for every one published — at no extra cost. Publish all four and you've doubled your output to 12,000 words and eight articles that month. The more you publish, the more you get.
Am I tied in?
No. Cancel any time — no notice period, no penalties. You stay because it's working, not because you're locked in.
What about Google Ads?
Google Ads work well for high-intent searches — if you're spending £500+ a month with a good agency, you should see results. But Google Ads only reach the pool of people still using traditional Google search, and that pool is shrinking. AI-optimised content reaches the growing half using AI search — and unlike ads, it compounds over time. Ads stop the moment you stop paying. Content keeps working.