Trusted by leading organisations
(Before Your Competitors Do)
Trusted by leading organisations
The Problem
You're investing in the right things — treatment pages, condition pages, blogs. Rankings might even be improving. But the landscape has shifted.
More than 1 in 3 people now start their search with AI instead of Google. And 59% say they expect AI to become their main way of finding information. The shift isn't coming — it's already here. Eight Oh Two AI & Search Behaviour Study, Jan 2026
Patients get their answer without clicking through. You're paying for traffic that never arrives.
McKinsey predicts a 20–50% decline in traditional search traffic. Your SEO investment is losing value every month.
AI-driven traffic converts at 14.2% vs 2.8% from traditional search. AI search doesn't just send more patients — it sends better ones.
In This 60-Minute Session
This isn't a theoretical overview. It's a practical session built around the real frustrations of running a clinic, and what you can actually do about them.
Not because you've done anything wrong, but because the search landscape has fundamentally shifted. You'll understand exactly what's changed, and why continuing to optimise only for Google is quietly costing you patients.
It's not your website design. It's not your budget. It's not how long you've been in business. You'll learn the specific signals AI uses to decide whether to recommend your clinic, or your competitor's.
Real data from real MSK clinics shows the clinics with the best SEO scores were getting recommended by AI less than 1 in 3 times. The clinic with the lowest site health score got the highest AI citation rate. You'll see exactly why, and what it means for you.
Three specific, practical changes that will immediately improve your AI visibility. You can do them in an afternoon. Most clinic owners don't know these exist. The ones who do are already pulling ahead.
Not theory. Not best-practice templates. Real before-and-after examples from MSK clinics showing what AI rewards and what it ignores. You'll stop guessing and start knowing.
The clinics winning at AI visibility aren't spending more time on marketing. They've built a system that works in the background. You'll understand what that system looks like, and how to start building yours.
From This Live Presentation
Four things. All free. All actionable.
We've built a tool that tests your clinic across 4 AI platforms — Google AI Overviews, ChatGPT, Perplexity, and Claude — using 12 questions specific to your clinic. See how many times you get mentioned vs your competitors. Get a benchmark of where you stand right now.
The exact framework we use to get clinics recommended by AI tools. Clinically credible content that AI trusts and recommends. It's not a static slide, it's an interactive tool: each item is weighted by importance, and you can filter and sort by content type so you can focus on what matters most for your clinic first. Work through it step-by-step and you'll have everything covered.
Three specific, practical changes you can make in an afternoon that will immediately improve your AI visibility. No technical skills needed, no agency required, no budget needed. Just do them.
Real clinic data showing good SEO does not equal good AI visibility. How clinics are getting this badly wrong vs how to do it properly. Learn from others' mistakes without wasting your own money. The data will surprise you — the clinic with the worst SEO score got the best AI results.
100% free. Walk away with your assessment, checklist, and action plan.
Learn More →Your Host
Tor & Lupa, Holkham Beach, Norfolk
Publisher, Co-Kinetic Journal • 25 years in clinical education • obsessed with building an intelligent, automated marketing solution for MSK clinics
I'm the publisher of Co-Kinetic Journal — a peer-reviewed clinical journal for physiotherapists. I started in 1999 with Sportex Medicine, which evolved into Co-Kinetic. Over 25 years, I published 100 issues of clinical education content, patient-facing resources, and evidence-based research.
I've always been a bit of a closet geek — I've been building software systems throughout my career, long before AI made it fashionable. Since ChatGPT launched in November 2022, I've been building an AI-powered, AI-first marketing platform. Over the last five months, I've been deep in the research — testing 80+ clinic websites, studying how AI evaluates and recommends content, and constantly refining what it takes to be visible to both Google and AI tools.
I understand both clinical credibility AND marketing. That combination is rare — and it's exactly why this presentation is different.
If you're optimising for SEO but ignoring AI visibility, you're losing ground every single day to competitors who are already onto it. Early movers create an insurmountable advantage.
Content accumulates. Every piece of well-optimised content you create builds on the last. Clinics that start now will have months or years of compounding authority by the time their competitors wake up. The longer you wait, the harder and more expensive it becomes to catch up.
Good SEO ≠ Good AI Visibility. Real data from five UK physiotherapy clinics.
The clinics with the best SEO scores (70%+) were getting recommended by AI less than 1 in 3 times. The clinic with the lowest overall site health score got the highest AI citation rate of all five.
AI doesn't rank websites. It recommends content it trusts. Those are not the same thing.
Why This Matters Now
Who Are We?
We started in 1999 with Sportex Medicine — a peer-reviewed clinical journal for physiotherapists. The ethos was simple: clinical content doesn’t need to be dull. We called it a journal in a magazine’s clothing. The goal was translational — taking the latest research and turning it into best practice that busy clinicians could actually use.
Over 25 years, Sportex evolved into Co-Kinetic and we published 100 issues of clinical education content, patient-facing resources, and evidence-based research — including patient-facing content used by the British Heart Foundation, Diabetes UK, and Asthma UK.
In 2015, at the request of our subscribers, we started creating social media content and building an early version of our marketing platform so clinics could schedule and automate it. That led us into building e-learning platforms (Central YMCA, YMCA FIT), content management systems, and subscription membership systems.
Since ChatGPT launched in November 2022, we’ve been building an AI-powered marketing automation system — without losing any of the clinical quality that made Co-Kinetic trusted in the first place. We’ve created 50+ holistic marketing campaigns for clinics and won multiple industry awards.
We’ve just launched our Clinical Content System — an AI-powered writing tool that assesses your website and builds highly optimised content for both AI search and Google, using an 11-step research process to ensure clinical accuracy and authority. It’s the first tool of its kind built specifically for MSK clinics.
We understand both clinical credibility AND marketing.
That combination is rare.
Clinical education content: journal articles, infographics, and evidence-based research
100 issues published over 25 years (1999–2024)
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You have my word there will be no cringey sales pitch. Just 60 minutes of practical, actionable content — and a clear picture of exactly where your clinic stands with AI search.
Reserve Your Free Spot →See exactly where your content is failing, and what to do about it.
What Our Subscribers Say
Common Questions
That depends entirely on how important it is for your clinic to be seen. Right now, nearly half of all patients are using AI tools to find healthcare providers, and that number is growing fast. Your competitors are already moving on this. If they build their AI visibility now and you don't, the gap becomes very hard to close.
This is 60 minutes. And you'll leave with four things, all free, all actionable:
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100% free. Walk away with your assessment, checklist, and action plan.
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